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About SocialWest

Calgary's marketing conference.

Canada's largest digital marketing conference. One of six cities in the SocialNext network.

The SocialWest conference audience in Calgary
From MNC

Latest from Marketing News Canada.

SocialNext's editorial arm covers the Canadian marketing industry between the events.

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Social Media Manager Burnout: How to Build a Sustainable Content System
Article

Social Media Manager Burnout: How to Build a Sustainable Content System

The role of a social media manager has changed dramatically, and it keeps changing. Platforms shift, industry focuses evolve, and audiences adapt to whatever…

Aug 5, 2026

WestJet's Strike Response: A Crisis Comms Case Study for Canadian Marketers
Article

WestJet's Strike Response: A Crisis Comms Case Study for Canadian Marketers

Just after midnight on August 2, WestJet's roughly 4,400 flight attendants walked off the job, and within hours, hundreds of flights across the network had b…

Aug 4, 2026

Reddit's Message to Brands: Lurk More
Article

Reddit's Message to Brands: Lurk More

There's a particular kind of dread that sets in when you realize half of what you're reading online might not have been written by a person. Search results a…

Aug 4, 2026

May 27–29 · 2026 · Calgary, Alberta

3 days in Calgary.

Early-bird pricing is live — save $200 — ends june 30. Register before the price steps up.

Get tickets◗ Save $200 — ends June 30
About SocialWest — Calgary's marketing conference