"From Broadcast to Belonging: The Shift to Community-Led Marketing"Speaker Bio:
Iliyana Shoushounova
Content Marketing Manager
Iliyana Shoushounova is the Content Marketing Manager at HeyOrca, a Canadian social media tool built for collaboration and community. With more than five years of agency experience across B2B, B2C, and medical industries, she has seen firsthand how content has shifted from “just posting” to building meaningful relationships. Today, she leads content strategy and SEO/AEO development at HeyOrca, focusing on human-first content that turns audiences into communities.