In a crowded feed, government messages are easy to scroll past. Catherine will show how a clear social media strategy helps teams break out of the cycle of posting everything everywhere with a focus on plain language and audience benefit messaging. She’ll explain how reading the comments can reveal what the public doesn’t understand, and how those questions can become your next piece of content. Using real examples, she’ll show how announcements and minister messages can sound and look more human, with plain language and fewer talking heads.
-Government social media content creator and moderator for 13 years- hurricanes, floods, outbreaks, and over a million comments read! -Excited by public engagement and is passionate about trying to figure out how to reach people in an age of shorter attention spans and a lot of noise!