Eight years of Atlantic Canada's marketers in one room.
It started because nobody wanted to fly to Toronto
Mike Morrison founded SocialEast in Halifax in 2018, on the premise that Atlantic Canada's marketers should be able to compare notes without booking a flight. It has run every year since.
The largest marketing conference in Atlantic Canada
The 2026 edition is the eighth annual SocialEast: two days, 25 speakers and more than 600 attendees at the Halifax Convention Centre. Eighty-two per cent of the people in the room influence or control a marketing budget, so the hallway conversations tend to be as useful as the sessions.
One of six cities
SocialEast is part of SocialNext: nine years in business, more than 25 events run and over 10,000 tickets sold across six Canadian cities. Booking from a national roster is how a Halifax conference gets speakers who would otherwise only do Toronto.
Marketing News Canada came with us
SocialNext acquired Marketing News Canada, the country's marketing publication and podcast, in January 2025. MNC records live from the events, so the sessions reach people who couldn't be in the room.
- 2018
SocialEast begins
Founded in Halifax by Mike Morrison.
- 2025
Marketing News Canada joins
SocialNext acquires MNC in January.
- 2026
The eighth annual
October 29–30 at the Halifax Convention Centre.
