AI search has created a trust gap, shifting the consumer decision journey. As a result people validate what they discover elsewhere through Reddit. This session will delve into how brands can influence existing conversations and deepen credibility through participation.
Neil Cameron is the Agency Development Lead at Reddit, where he focuses on building strategic partnerships with Canada's leading advertising agencies. He works closely with agency leaders to drive adoption of Reddit's advertising solutions, strengthen commercial partnerships, and unlock new opportunities for clients through community-powered insights and media innovation. Neil also supports agency education, certification programs, and operational initiatives designed to help partners maximize value from the platform. A senior media and advertising leader with more than 15 years of experience, Neil has held leadership roles across agency, publisher, and global technology platforms, including Reddit, TikTok, Meta and Bell Media. Prior to joining Reddit, he led Agency Partnerships and Mid-Market Sales at TikTok Canada and served as an Agency Partner at Meta, helping agencies and brands navigate digital transformation, emerging media platforms, and evolving consumer behaviours.