Marketers are losing the old ways of figuring out what customers want. Tracking is going away, attention is harder to win, and AI now filters and summarizes email before people even see it. To get read, your email has to actually be relevant, and you can't fake that by guessing. The better path is simple: stop guessing what people want and start asking them, then actually use what they tell you. Email is the best place to do this, because it's the one audience you own and that has chosen to hear from you. The talk shows why this matters now and gives practical ways to collect that information and put it to work.
Geoffrey Blanc is the General Manager of Cyberimpact, a Canadian email marketing platform renowned for its strong focus on compliance with local regulations such as CASL. With extensive experience in project management, e-commerce, and ERP implementations, Geoffrey has successfully led multidisciplinary teams and driven growth initiatives across multiple industries. He is widely recognized for his expertise in email marketing strategy and regulatory compliance, and for his ability to deliver measurable, high impact results that help organizations grow sustainably.