Building a Loved Brand in a Hated Industry (Using Behavioural Psychology & Data)
About Kate Brown
Kate Brown is the Chief Marketing Officer at Insurely Inc, one of Canada’s fastest-growing online insurance brokerages. With a background in psychology and experience founding her own online yoga platform, she brings a unique perspective to marketing—blending behavioural science, consumer insights, and bold creativity. At Insurely, Kate has built a challenger brand playbook, forging partnerships with national brands and leading data-driven teams to reshape how consumers engage with insurance.