The best agency relationships aren't built on better briefs or more meetings. They're built on trust, transparency and shared accountability. This discussion will explore what separates transactional client-agency relationships from true strategic partnerships, drawing on real experiences. We'll discuss how to navigate difficult conversations, align on business outcomes rather than deliverables, and create the kind of collaboration that leads to stronger work, better results and longer-lasting partnerships. (Also open to joining existing panel discussions related to topics such as the state of the industry, digital marketing trends, the Atlantic Canada marketing landscape, etc.)
I am the Senior Director, Strategy & Experience at CCGoodwin Consulting, where I help organizations strengthen their brands, engage stakeholders and achieve their goals through strategic planning, marketing, digital communications and experiential design. With more than a decade of experience in marketing, communications, digital strategy and event management, I have worked with clients across the energy, government, economic development, non-profit and innovation sectors. Prior to joining CCGoodwin, I served as Director of Events & Experiences for a California-based digital media startup, leading events and brand activations across North America. Today, I combine expertise in digital marketing, stakeholder engagement and experience design to help organizations create meaningful connections with their audiences. I regularly facilitate workshops, strategic planning sessions and stakeholder engagement processes, and enjoy bringing people together to solve complex challenges and turn ideas into action.