Our session will start with identifying the issues: non-profits have very distinct audiences compared to for-profit businesses. Resources are thin and capacity is often a challenge for non-profits. Then we’ll talk about the framework for a successful social media campaign and some examples of how we would plan a campaign for small, medium and large non-profits. We’ll wrap by by sharing the receipts, including campaigns we have run for clients or have seen and admired and what made them effective.
Emily Sollows is the Co-Founder and Communications Director at Lemonade Co., a marketing and design firm that supports good causes with great communications. Emily provides communications strategies and support for social impact organizations, non-profits, and campaigns for good. Since launching Lemonade Co. in 2024, Emily has helped local, regional and national organizations achieve their goals, communicate their impact, access new funding streams, and connect with their audiences through heart-led, human-centered communications.