Our session will start with identifying the issues: non-profits have very distinct audiences compared to for-profit businesses. Resources are thin and capacity is often a challenge for non-profits. Then we’ll talk about the framework for a successful social media campaign and some examples of how we would plan a campaign for small, medium and large non-profits. We’ll wrap by by sharing the receipts, including campaigns we have run for clients or have seen and admired and what made them effective.
Meghan is the Co-Founder and Creative Director at Lemonade Co., a marketing and design agency that supports good causes, with great communications. Meghan is THE brand and website designer for social impact orgs, non-profits, and values-driven businesses. Since launching Lemonade Co. in 2024, Meghan has worked with local, regional, and national organizations to help them connect with their communities. Her design work is created with a mix of whimsy, strategy, and really getting to know her clients and what they offer. The result is impactful brands and websites that show off the quality and values of her clients. Through social media, workshops, and conferences Meghan speaks about marketing for non-profits and how to make your digital presence more accessible for folks with disabilities.