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Session

Own the Attention: How Belonging Drives Growth with Community-Led Marketing

Joe Teo
Chief Executive Orca · HeyOrca
HeyOrca
Joe Teo
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Attention is rented. Belonging is owned. We’ll explore how brands build real relationships through community-led marketing. And how growth naturally follows when people feel they belong.

About Joe Teo

Joe Teo is the CEO and co-founder of HeyOrca, a social media management platform helping teams and agencies build communities. He’s also a “dad-in-training” to two young kids, navigating the beautiful chaos of business and family life in Newfoundland.

Own the Attention: How Belonging Drives Growth with Community-Led Marketing — Joe Teo