Polished perfection is out. Chaotic content is in. Your audience is scrolling through a sea of flawless AI-generated posts and their eyes are glazing over. What makes them stop? What makes them comment, share and come back for more? Real, messy, human content that comes from an actual person. Ingrid Deon from word-craft will show you tactics for leaning into creating imperfect content that gets loads of engagement and builds community on social media.
Ingrid Deon, Founder and CEO of word-craft, started her business in 2019 after having worked at a digital marketing agency in Halifax/Toronto for more than three years. Today, word-craft is a team of five talented women, headquartered in Yarmouth, Nova Scotia, who work with clients across Canada. The company specializes in organic social media strategy and content creation, and works with clients such as Nestlé Canada, Crosby’s Molasses and The Handpie Co. Ingrid is passionate about hiring local talent and giving opportunities to people in the Yarmouth area to work in an award-winning marketing agency.