LinkedIn isn't the same platform that it used to be. It's no longer just a place to grow your career, it's now a powerful thought leadership platform. CIHI's LinkedIn page grew by nearly 25k followers (organically) in just over a year by leaning into engagement, thought leadership, and taking a good old fashioned audience-first approach to our strategy. This will be an open, friendly, and hopefully entertaining conversation about the lessons we've learned.
Kevin leads the Digital Communications Team with the Canadian Institute for Health Information. He previously led the social media team for Ottawa Public Health, where his team's pandemic comms were celebrated by the likes of The World Health Organization, The Rockefeller Foundation, Macleans magazine, CBS Sports, Arlene Dickinson, and Ryan Reynolds...to name a few. Kevin is an old ginger dad, so please be patient with him.