Every creative project has a moment where someone who should have weighed in months ago walks back into the room with a fresh opinion. It feels like leadership. It costs like a crisis. This session gives marketing teams and business leaders a practical framework called the Creative Pyramid. It maps exactly where decisions belong, what it costs when they happen out of order, and how to recognize when fear is masquerading as strategic insight. Attendees will leave knowing how to structure any creative initiative across seven clear stages, with two defined points of no return that protect both the work and the budget. Whether the project is a campaign, a product launch, a brand refresh, or a social media strategy, the framework applies immediately. They'll understand why senior voices need to be loudest at the beginning and quietest at the end, and they'll have language for the moment that derails more launches than any technical failure: the last-minute rethink that isn't really about the work at all. They'll also learn to name and neutralize what Seth Godin calls the Lizard Brain. It's the primal fear response that activates precisely when a project is closest to completion, sending otherwise confident leaders back to questions that were already answered. The framework is universal and immediately applicable. Attendees will map their own current projects onto it in the room and leave with a pocket reference they can put in front of their team on Monday morning. Why This Session? Brad has spent over a decade running a creative agency, living inside the process, and absorbing the cost when it breaks down. He has sat across the table from the CEOs who said "I trust you" and meant it as an exit. He has built the work, defended the work, and watched the work get reopened at the worst possible moment by the people who were supposed to protect it. He is not a theorist. He is someone who has paid the tuition on every idea in this framework, and built the structure around it so that the people in this room don't have to pay it too.
Brad Moore is a keynote speaker, creative strategist, and President of Giant Shoe Creative Agency, a production studio and marketing agency serving businesses across Canada since 2012. Brad has spent his career at the intersection of art, strategy, and human connection. He believes creativity is a force that shapes industries, builds cultures, and drives real business results. That conviction is what brings him to the stage. His talks are practical, energetic, and built for people who want to leave with ideas they can actually use. From understanding what makes a brand truly memorable, to navigating the rise of AI in creative work, to building teams that lead with purpose, Brad brings the perspective of someone who has lived every stage of the creative journey as an artist, agency founder, and industry voice. Brad has spoken as an alumnus at Niagara College and delivered seminars to business and creative communities across the region. He is the host of The Brief Creative podcast, where he explores creativity, marketing, and business strategy with professionals across the industry. His writing on marketing, leadership, and brand strategy reaches professionals across Canada through the Giant Shoe Insights blog. If you're looking for a speaker who connects with an audience rather than talks at them, Brad is ready to bring that energy to your next event. Brad speaks on: Leadership and Team Culture, Marketing Strategy, Brand Building, Creativity and Ideation, AI in Business