One $99 ticket gets you access to all three workshops

Three hands-on, practitioner-led workshops. No panels. No theory-heavy slides. Each session runs 45 minutes and is designed to give you something you can put to work the next day.

Pre-Conference Workshops: Own Your Marketing April 8, 2026 | 8:30 AM – 11:30 AM | Storys Building, 11 Duncan St, Toronto

Workshop 1: From Inbox to Impact
Email is still one of the most reliable channels in digital marketing. The problem isn't the channel — it's the strategy. This session walks you through a proven framework for planning and executing better email: what to send, how often, and how to write messages that get read and build trust. You'll leave with a reusable playbook you can apply immediately.

Led by Geoffrey Blanc (General Manager) and Nihal Mandanna (Director of Growth) of Cyberimpact.

Workshop 2: Building Pressure-Tested Brand Messaging
Most brand messaging looks solid on a slide and falls apart in practice. This session gives you a structured method for stress-testing your mission, vision, values, positioning, and messaging — and finding exactly where they break. You'll leave with a clear next step for closing the gaps.

Led by René Thomas, Chief Creative Officer and Partner at Takt.

Workshop 3: Community-Led Marketing
Broadcast marketing is losing its impact. This session shows you how to replace it with a community-led approach that drives engagement, loyalty, and growth. Using real case studies and a practical framework, you'll build an actionable strategy tailored to your brand — and leave with a completed roadmap you can implement immediately.

Led by Jesse Luimes (Director of Marketing) and Alyssa Pulford (Community Strategist) of HeyOrca.